a phrase that communicates the most essential product attributes or benefits that the marketer wants to convey.
the defined group of consumers that a marketer considers to be prime prospects (i.e. most likely to purchase).
using the telephone to sell, promote or solicit products and services.
a descriptive title that appears at the top of each page of your site.
any place where a business comes into contact with its customers or prospects.
a website address
someone with a unique IP address (when you log onto the Internet, you are assigned a unique IP address) who enters a Web site for the first time, during a set period of time.
a service that operates Web servers for its clients and publishes their Web sites.