a way of finding a special product that appeals to only one group, and selling that product very profitably only to that group, ignored by others.
usually internet-based marketing vehicles that allow all recipients to first agree to receive the vehicle. These vehicles generally generate better response because the recipients have indicated an interest from the outset.
a type of search engine marketing where advertisers pay a set amount every time their ad is clicked by a prospect.
the means of adding personal information such as the individual's name to a mailing piece.
a marketing strategy that attempts to positively influence the perception of a company, product or service relative to its competitors & competitive products & services.
all forms of communication other than advertising that call attention to products and services, typically by adding extra value to the purchase.