marketing lingo explained

 

Keywords: descriptive words that are embedded in your website code.

 

Lead generation: marketing tactics used to solicit leads for sales follow up and including direct mailings, tradeshows, networking and others.

 

Market segment: a group of actual or potential customers who can be expected to respond in approximately the same way to a given offer.

 

Marketing integration: the coordination of all marketing strategies so they work together to establish a maximum impact in the market.

 

Marketing mix: the combination of all elements used to market a product or service. These include product, price, place (distribution) and promotion.

 

Meta Tags: hidden descriptions of your web pages that describe the page's content and help point search engines to the right places.

 

Merge/Purge: To combine more than one mailing list (merge), and then delete any duplicate entries (purge).

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Marketing is not an event, but a process... It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.