marketing lingo explained

 

Gatekeeper: someone within an organization who doesn't directly consume a product or service but does control access to decision makers and thus, wields considerable influence in the purchase decision making process.

 

Hit: a hit is the result of a file being requested and served from your web site.

 

Home page: the main (or first) page of a website.

 

Hyperlink (or link): web developers use HTML to create hyperlinks that a user clicks on to view another Web page.

 

Hypertext Markup Language (HTML): Hypertext Markup Language the programming language that is the basis for the World Wide Web.

 

Inbound link: a hypertext link that points to a particular web site. Inbound links are a measure of web popularity and are used by search engines for positioning of web pages in search engines indexes.

 

Indexability: refers to if a site can be indexed - or recorded - by a search engine spider.

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