taking a database and “mining” the data to determine specific characteristics of the entrants.
statistics about the socioeconomic makeup of a population including age, gender, race, occupation, income, education.
marketing materials sent directly to a prospect or customer via post.
a promotional method where consumers are directly solicited and asked to respond directly to the advertiser through mail, phone, or e-mail.
the URL or address of a Web site. For example www.simplicityinmarketing.com
a general rule for the typical product category. Eighty percent of the products sold will be consumed by twenty percent of the customers.
Stands for Product, Price, Place (i.e. distribution), and Promotion.
The actual process of stuffing envelopes, setting up a mailing list, and shipping out a mailing piece.